![]() It doesn't take a genius to pick LeBron James, Tim Duncan, Shaquille O'Neal, Magic Johnson, Hakeem Olajuwon, David Robinson, John Wall and other great No. The NBA is forever a superstars' league, and most of the time, everyone knows who is going to be a superstar. He's ultimately the one who has his fingers in every part of the team.īut on the other hand, a general manager often doesn't matter that much. The general manager, however, delivers the players, hires the coach and carries out the owner's vision. The owner matters because he is at the top of the organization's flow chart. The players matter, insomuch as they decide games. Coaches matter, of course, but the NBA is primarily a players' league, with the coach acting more as a manager. ![]() On the one hand, the GM is arguably the most important person within the organization. What we forget is that NBA GMs face a unique challenge. As someone who never hesitates to criticize a GM's decision, it was a pleasure to read. One of my favorite pieces of writing of the summer was this NBA Fanhouse article by Bethlehem Shoals about the plight of the NBA General Manager.
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